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ZenithOptimedia
Traditional TV viewing on the decline
Overall media consumption will increase around the world this year, but the average time spent…
ZenithOptimedia ranks top media companies
Media agency ZenithOptimedia ranked the world’s top media owners with Disney, Comcast, Fox and CBS…
Ad spend rising, but Russia and China slow growth
Global ad spend will continue to grow in the next couple of years, but at…
TV ads strong in 2014, weaker than expected in 2015
Media agency ZenithOptimedia is forecasting that global ad expenditure will grow 4.9% in 2015, reaching…
ZenithOptimedia predicts strong ad growth forecast
The global advertising market will grow strongly through the rest of the year with television…
TV advertising losing market share to internet
TV continues to take the largest share of TV advertising revenue by medium, but the…
Global ad spend growing, but TV will plateau
Global advertising revenues will enjoy their strongest growth in a decade between 2013 and 2016…
Euro recovery drives positive TV ad revenue forecast
Europe’s economic recovery is spurring a global uptick in advertising revenues according to new research….
No advertising recovery in sight this year
The expected recovery in advertising revenues across the eurozone will not materialise this year and…
TV advertising outlook brightens but UK, France and Canada slide
The mature markets of North America, Western Europe and Japan, which have been buffeted by…