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ZenithOptimedia
1 min read
ZenithOptimedia: mobile the main platform for web video
Mobile devices will become the main platform for online video viewing this year, according to…
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Traditional TV viewing on the decline
The average amount of time people spend watching TV on a TV set will decline…
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ZenithOptimedia: UK risks £1bn ad loss post Brexit
Exiting the European Union could cost the UK £1 billion in lost advertising revenues, according…
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Google pulls away from Disney as largest media owner
Google remains the biggest media owner in the world and has extended its lead over…
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Global ad revenues set to grow this year
Global advertising revenues will increase this year and Europe’s crisis-hit countries are recovering, according to…
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Internet advertising ‘to overtake TV’
Television will fall away as the dominant advertising medium in 2018 with the internet becoming…
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Smartphone ownership to reach 67% by end of 2018
Smartphone ownership will reach 66.5% and tablet ownership 19.8% in the world’s top 47 digital…
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Web advertising to overtake TV in 2018
Internet advertising will overtake television in 2018, based on its current rate of growth, according…
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Online TV to surpass linear next year, says ZenithOptimedia
Linear TV viewing around the world will peak this year and online viewing will take…
1 min read
Internet advertising eclipsing TV in key markets
Internet ad spend is eclipsing that of traditional TV in an increasing number of key international markets….