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Zenith
2 min read
Video entertainment adspend to remain stable in face of pandemic
Despite the economic crisis caused by the Covid-19 pandemic, video entertainment ad spend is expected…
2 min read
Zenith: TV to see zero ad revenue growth in next three years
Television will see zero growth in advertising revenue over the next three years, and 2020…
2 min read
The average viewer will watch 100 minutes of online video per day in 2021
The average person will spend 100 minutes each day watching online video in 2021, claims…
3 min read
Internet advertising to surpass 50% of total ad-spend in two years
Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50%…
2 min read
Growing mobile use shifting balance of video consumption
People around the world will spend an average of 800 hours, or 33 full days,…
2 min read
Zenith: two thirds of digital media ad spend to be programmatic in 2019
Almost two-thirds of digital media advertising spend, some 65%, will be traded programmatically in 2019,…
2 min read
Zenith: online video viewing to exceed an hour per day in 2018
Online video viewing will exceed an hour per day on a global level in 2018,…
2 min read
Zenith: online video viewing to climb 20% in 2017
Online video viewing will climb by 20% this year, driven by an increase in people…