YouTube

Pay TV Operators Stay Updated Icon 1 min read

ATRESplayer launches on YouTube TV in the US

Spanish broadcaster Atresmedia has expanded its alliance with YouTube TV by targeting the US Hispanic…

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YouTube eyes service aggregation with planned ‘channel store’

Google-owned YouTube is reportedly set to launch its own video streaming channel store. According to…

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YouTube UK boss announces move to Google Play

YouTube’s UK chief Ben McOwen Wilson is to leave the Google-owned AVOD streamer after more…

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YouTube faces slowest ad growth in two years

Alphabet-owned video platform YouTube has experienced its slowest ad revenue growth in two years, the…

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Head of original content at YouTube moves to social media platform Pinterest

Social media firm Pinterest has appointed YouTube’s global head of originals, Nadine Zylstra, as global…

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YouTube claims five million milestone after five years

Google says YouTube TV now has over five million paid subscribers and ‘trialers’ in the…

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Channel Factory hires ex-MSN and Akamai exec as COO

Brand suitability and ad performance for YouTube platform Channel Factory has named David Hinton as…

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Comscore integrates YouTube into CTV measurement platform for India

Ad measurement platform Comscore has announced the addition of multi-platform CTV measurement for India. The…

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YouTube joins upfronts and enables frequency optimisation for advertisers

YouTube has joined this week’s revived upfronts event in New York for the first time…

SVOD Stay Updated Icon 2 min read

Google eyes SVOD pact to create diverse scripted ‘pathway’

YouTube owner Google is set to partner with a global SVOD to bring more diverse…