Warc

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WARC downgrades ad forecasts, but video streaming will outperform sector

Global advertising spend is on course to rise by 8.3%, or $67.3 billion, to $880.9…

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Internet to dominate global ad spend by 2020

Internet ad formats will account for over half of global media spend by 2020. According…

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WARC: short-form video to be key growth area for ads this year

Short-form video, usually defined as content under 10 seconds in length, will be a key…

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WARC: linear TV still ‘by far’ the top display ad medium

Linear and catch-up TV remains “by far the top medium” for global display advertising spend,…

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WARC: AVOD spend to nearly double by 2023

Advertisers are expected to nearly double their spend on ad-supported video-on-demand in the next five…

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WARC: Sponsorship revenue beating other paid media

Sponsorship revenue growth is trending ahead of all other paid media excluding internet formats, with…

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WARC: online video ad spend to reach US$30bn this year

Advertisers are expected to spend almost US$30bn on online video advertising this year, driven by…

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WARC: TV ad revenue in the UK to rebound this year

TV adverting revenue is expected to rebound this year after dropping in 2017, in part…

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Warc: UK ad spend up 3.5% in Q3 2017

UK advertising spend rose 3.5% year-on-year in Q3 2017 to reach £5.4 billion, marking the 17th…

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WARC: TV ad spend six times that of online video

TV ad spend outweighs online video by a ratio of six to one, but its…

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