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Warc
3 min read
WARC downgrades ad forecasts, but video streaming will outperform sector
Global advertising spend is on course to rise by 8.3%, or $67.3 billion, to $880.9…
2 min read
Internet to dominate global ad spend by 2020
Internet ad formats will account for over half of global media spend by 2020. According…
1 min read
WARC: short-form video to be key growth area for ads this year
Short-form video, usually defined as content under 10 seconds in length, will be a key…
2 min read
WARC: linear TV still ‘by far’ the top display ad medium
Linear and catch-up TV remains “by far the top medium” for global display advertising spend,…
1 min read
WARC: AVOD spend to nearly double by 2023
Advertisers are expected to nearly double their spend on ad-supported video-on-demand in the next five…
2 min read
WARC: Sponsorship revenue beating other paid media
Sponsorship revenue growth is trending ahead of all other paid media excluding internet formats, with…
1 min read
WARC: online video ad spend to reach US$30bn this year
Advertisers are expected to spend almost US$30bn on online video advertising this year, driven by…
1 min read
WARC: TV ad revenue in the UK to rebound this year
TV adverting revenue is expected to rebound this year after dropping in 2017, in part…
1 min read
Warc: UK ad spend up 3.5% in Q3 2017
UK advertising spend rose 3.5% year-on-year in Q3 2017 to reach £5.4 billion, marking the 17th…
1 min read
WARC: TV ad spend six times that of online video
TV ad spend outweighs online video by a ratio of six to one, but its…
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