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Twitter and Publicis sign major ad deal
Twitter has signed a major ad deal with Publicis’ Starcom Media Vest Group, reported to…
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BBC America inks Twitter deal
BBC America has signed a deal with Twitter to offer branded videos on the site,…
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Twitter seeking TV content partnerships
Twitter is reportedly close to signing deals with TV networks in a bid to bring…
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Twitter impacts TV ratings, says Nielsen
The amount of buzz a TV show gets on Twitter directly correlates to audience figures,…
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Nielsen partners with Twitter for TV ratings
Twitter and media measurement company Nielsen are creating a ratings system based on the amount…
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Twitter is “world’s biggest sofa” for TV viewers
Twitter is the “world’s biggest sofa”, according to head of broadcast partnerships Dan Biddle, speaking…
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Broadcasters must engage with desire to share, says Twitter
Broadcasters should extend their use of social media platform Twitter beyond relying on its “spontaneous”…
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Social media will transform content, says MTV’s Frank
Taking singer Beyoncé’s announcement of her pregnancy live at the MTV Awards as her kicking…