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Ads on social networks unpopular and ineffective, says study

Advertising via social networks such as Facebook, Twitter and Google+ is both unpopular and largely…

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Twitter to launch ‘See It’ feature with Comcast TV deal

Twitter has signed a new partnership deal with Comcast and NBCUniversal that will let Comcast’s…

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Viacom signs European social ad deal with Twitter

Viacom International Media Networks (VIMN) has signed a social video advertising deal with Twitter in…

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Twitter files for US$1 billion IPO

Twitter has filed for an IPO at a proposed offering price of US$1 billion (€736…

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Twitter being used to build and sustain audience attention, says broadcast partnerships chief

Evidence is emerging that Twitter is increasingly being used in a variety of ways by…

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Twitter files for IPO

Twitter has confirmed plans to float on the stockmarket, in what will be one of…

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Facebook targets broadcasters with new TV tools

Facebook is taking aim at the TV industry with two new tools that will allow…

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Twitter’s Wang heads back to US

Twitter has upped UK sales director Bruce Daisley to UK MD, taking over from Tony…

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Twitter buys social TV analytics company Trendrr

Twitter has acquired social TV analytics firm Trendrr, in a deal that the latter said…

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MTV Video Music Awards sets new Twitter record

The MTV Video Music Awards set a record for tweets-per-minute over the weekend, beating a…