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Twitter CEO Dick Costolo defends TV strategy
Twitter CEO Dick Costolo has defended the firm’s investment in its social TV strategy, against…
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Vivendi names Twitter exec to board
Vivendi has nominated Twitter executive Katie Jacobs Stanton to join its supervisory board. Stanton is…
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Tumblr claims top social TV spot over Twitter
Yahoo-owned blogging platform Tumblr has staked its claim to the social TV crown after commissioning…
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Sky launches Twitter programming controls
UK pay TV operator Sky has started to trial #WatchOnSky, a new Twitter tool that…
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One in five Americans reached by ‘social TV’
Some 19% of online Americans aged 15 to 54 are reached by social media relating…
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Kantar Media buys social TV analytics firm The Data Republic
Kantar Media, an audience research firm owned by ad giant WPP, has bought specialist social TV…
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Twitter buys social TV analytics firms SecondSync and Mesagraph
Twitter has acquired UK-based social TV analytics firm SecondSync and France’s Mesagraph in its latest…
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Twitter hashtags drive TV interactions, says Thinkbox
People search for Twitter hashtags on the social network because they have seen them on…
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Influence of ‘second screen’ still negligible, says Ofcom
The recent phenomenon of the second screen screen has “not had a large influence of…
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Brit Awards hit record Twitter traffic despite ratings slump
This week’s Brit Awards generated what Twitter said was a “record breaking” amount of traffic…