Tim Cook

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Cook pleased with Apple TV+ start, doesn’t think customers want ads

“Apple TV+ is off to a rousing start,” claimed CEO Tim Cook during Apple’s Q1…

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Apple TV+ bundling move ‘not part of a broader pattern’

Apple’s decision to bundle its new Apple TV+ service, set to go live tomorrow, with…

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Apple TV use jumps as growing services revenue offsets iPhone decline

Apple’s growing services revenue for the quarter to June, including Apple TV, helped pushed the…

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Apple aims at ‘majority’ who will take multiple OTT TV services

Apple believes that consumers will take its new TV service as one of a set…

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Apple: breakdown of the cable bundle to accelerate in 2019

Apple CEO Tim Cook has predicted that the “breakdown of the cable bundle” will take…

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Apple: AR will ‘change the way we use tech forever’

Apple CEO Tim Cook has highlighted the importance of augmented reality, claiming it will “change…

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Apple to learn lessons from first originals

Television remains “an area of great interest” for Apple, which aims to learn lessons from…

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Amazon Prime Video to launch on Apple TV

Amazon Prime Video is due to launch on Apple TV “later this year,” Apple CEO…

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Apple hints at wider content plans

Apple will roll out originals for its Apple Music service throughout the year and has…

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Apple CEO claims ‘intense interest’ in TV and content

Apple CEO Tim Cook has said that he has an “intense interest” in television and…