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Thinkbox
TV viewing in the UK drops by 4.5%
UK television viewers watched an average of 3 hours, 44 minutes, 30 seconds a day…
Just 55% of UK viewers watch TV exclusively on a TV set
Just 55% of UK TV viewers claim they only ever watch TV on a TV…
Multi-screening now mainstream, says ad sales bodies’ research
Using multiple screens at the same time and engaging with social media while watching TV…
Thinkbox appoints Channel 5 exec as research director
UK marketing body for commercial TV, Thinkbox, has appointed Channel 5’s head of planning and…
TalkTalk joins TV marketing body Thinkbox
UK service provider TalkTalk has joined commercial TV marketing body, Thinkbox, as an associate member. …
TV remains ‘most effective’ way to advertise
TV advertising creates the most pound-for-pound profit and remains the “most effective form of advertising”…
Twitter hashtags drive TV interactions, says Thinkbox
People search for Twitter hashtags on the social network because they have seen them on…
Ad revenue in UK hits record high
TV ad revenue in the UK reached a record high of £4.63 billion (€5.59 billion)…
UK TV viewing still 98.5% done on traditional sets
A massive 98.5% of UK TV viewing was done on a traditional TV set last…
Thinkbox promotes Clay to CEO
Thinkbox, the marketing body for commercial television in the UK, has promoted managing director Lindsey…