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Thinkbox
2 min read
Thinkbox: TV still accounts for 94.6% of video advertising
Thinkbox, the marketing body for commercial TV in the UK, claims that television accounted for…
2 min read
Thinkbox: live TV still accounts for 56% of UK viewing
Live TV still accounts for 56% of all the video the UK watches, some two…
1 min read
Thinkbox study reveals value of sponsored TV content
Viewers of a sponsored TV show are “significantly more likely” to believe the sponsoring brand…
2 min read
Thinkbox: TV accounts for 75% of UK video viewing
TV accounted for 74.8% of UK video viewing last year, down slightly from 76% in…
2 min read
Thinkbox: Commercial TV viewing up after BBC3 online move
Commercial TV viewing on television sets was up in the in the UK in the…
2 min read
TV still ‘by far most popular form of video’ for 16-24s
TV viewing time among people aged 16 to 24 dropped 7% year-on-year in 2015, though…
2 min read
UK TV ad spend tops £5 billion driven by online companies
TV advertising spend in the UK reached a record high of £5.27 billion last year,…
1 min read
GroupM: TV ads 40% more efficient than other communications
TV advertising was 40% more efficient at driving long-term response in terms of per-pound spend…
1 min read
TV accounts for 65% of video viewing among young people
TV viewing – both live and on-demand – accounts for 81% of UK video consumption,…
1 min read
TV ad revenue in UK reaches record £4.91 billion
TV advertising revenues in the UK climbed by 6% in 2014, reaching a record £4.91…