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The Diffusion Group
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TDG: more than half of US millennials binge-watch content daily
More than half of US millennial broadband users binge watch content on a daily basis,…
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TDG: Two thirds of Hulu users would pick SVOD over pay TV
Two-thirds of Hulu users who also subscribe to a traditional pay TV service said that…
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TDG: two thirds of US web users watch SVOD on TVs
Roughly two thirds of US adult broadband users now take online subscription video-on-demand services on…
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TDG: half of US cord cutters cancelled in the last two years
More than half of US cord-cutters cancelled their pay TV service within the last two…
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TDG: Millennial ‘cord-nevers’ satisfied by SVOD services
Most US millennial web users who have never signed up for legacy pay TV services…
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‘SoMo’ social-mobile video consumption set to explode
Growing time spent on social networking sites on mobile devices will lead to massive expansion…
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Two fifths of TV time now dedicated to OTT
Video streaming has “fundamentally changed” the TV industry’s competitive landscape, with 42% of TV time…
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Broadband video to account for 38% of viewing by 2025
Broadband video will grow from 17% of total viewing minutes in 2015 to 38% by…
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Recommendations to drive 75% of TV viewing
Within the next 10 years recommendation-based program guides will ultimately drive 75% of all TV viewing,…
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TDG: smart TVs the preferred streaming platform
Over-the-top video users prefer to watch using the native connectivity of a smart TV, rather…