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Targeted advertising
News
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1 min read
DVB to agree targeted ad requirements by June
The DVB said it expects to agree a set of commercial requirements for targeted advertising…
Pay TV Operators
2 min read
2 min read
YouView develops AdSmart-style targeted advertising
YouView is working on a project to offer addressable linear or dynamic ad insertion, according…
Pay TV Operators
1 min read
1 min read
Sky rolls out targeted AdSmart service
UK satellite TV operator Sky has launched its intelligent TV advertising service AdSmart following a…