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Project Dovetail
Broadcasters
2 min read
2 min read
BARB launches three-screen audience measurement
UK audience measurement outfit BARB has started to report unduplicated programme reach and time spent…
News
2 min read
2 min read
BARB starts multi-screen ratings in latest stage of Project Dovetail rollout
UK television ratings body BARB has started to report multi-screen programme ratings for the first…