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Parks Associates
Cord-cutting on the rise in the US
Cord cutting in the US has increased steadily in recent years with 15% of broadband…
Third of US broadband homes watch UGC 10 days per month
Nearly 35% of US broadband homes watch user-generated video on sites like YouTube, Vimeo, and…
Parks: 73% of US internet homes connect their TVs
Some 73% of US broadband homes now connect one or more TV entertainment devices to…
Parks Associates: US OTT adoption up 12%
The adoption of over-the-top (OTT) video services among US broadband households has increased by 12%…
Parks: More than half of US OTT services are SVOD
Some 55% of over-the-top (OTT) services in the US have a subscription-only business model similar…
Parks: 23% of US millennials opt for OTT-only
In the US, some 23% of millennial heads of household opt to live in OTT-only,…
Roku still most popular streaming media player
Roku is still the most popular streaming media player in the US, accounting for 30%…
One in six US broadband homes take an OTT sports service
Some 16% of US broadband households now subscribe to an over-the-top sports video service, according…
European SVoD lags the US
The proportion of consumers watching OTT video in Western Europe is increasing but continues to…
Top three dominate as US OTT churn edges upwards
About 20% of US broadband homes had cancelled at least one OTT service in the…