Parks Associates

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Cord-cutting on the rise in the US

Cord cutting in the US has increased steadily in recent years with 15% of broadband…

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Third of US broadband homes watch UGC 10 days per month

Nearly 35% of US broadband homes watch user-generated video on sites like YouTube, Vimeo, and…

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Parks: 73% of US internet homes connect their TVs

Some 73% of US broadband homes now connect one or more TV entertainment devices to…

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Parks Associates: US OTT adoption up 12%

The adoption of over-the-top (OTT) video services among US broadband households has increased by 12%…

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Parks: More than half of US OTT services are SVOD

Some 55% of over-the-top (OTT) services in the US have a subscription-only business model similar…

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Parks: 23% of US millennials opt for OTT-only

In the US, some 23% of millennial heads of household opt to live in OTT-only,…

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Roku still most popular streaming media player

Roku is still the most popular streaming media player in the US, accounting for 30%…

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One in six US broadband homes take an OTT sports service

Some 16% of US broadband households now subscribe to an over-the-top sports video service, according…

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European SVoD lags the US

The proportion of consumers watching OTT video in Western Europe is increasing but continues to…

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Top three dominate as US OTT churn edges upwards

About 20% of US broadband homes had cancelled at least one OTT service in the…