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Parks Associates
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Parks: US viewers watch two hours of ‘alternative content’ per week
US broadband households watch an average of two hours of “alternative content” on a computer…
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Parks: one in 10 US broadbands homes watch eSports
One in ten US broadband homes tunes into eSports, while 62% spend at least one…
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Parks: 85% of US millennials subscribe to OTT
More than 85% of millennials in US broadband houses subscribe to at least one over-the-top…
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Parks: 40% of US homes own streaming media players
Almost 40% of US broadband households owned streaming media players at the beginning of 2018,…
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Parks Associates: 50% of US broadband homes own a smart TV
More than 50% of US broadband households own a smart TV and more than 40%…
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Parks: US home entertainment spend falls as OTT remains steady
The average monthly expenditure by US broadband homes on video entertainment outside of a pay…
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One in five US pay TV customers taking online video services from providers
Over one in five US pay TV subscribers now take an online video service through…
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US broadband homes have ‘more than seven video devices’ on average
US broadband households have more than seven video access devices on average – including TVs,…
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Fifth of US broadband homes use digital antenna to access TV
The number of US broadband homes that use digital antennas to access live TV has…
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Parks: 12% of US broadband homes use livestreaming platforms
Some 12% of US broadband households used a live streaming platform like Facebook Live or…