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Parks Associates
1 min read
Cord-cutting Americans look to vMVPDs
Almost half of traditional pay TV households in the US are likely to switch to…
2 min read
OTT churn down in US as pandemic accelerates vMVPD adoption
The churn rate for OTT services in the US is down, according to a new…
2 min read
SVOD stacking becoming the norm in the US
SVOD stacking is increasingly becoming the norm, with a new report highlighting that almost two-thirds…
2 min read
‘Big three’ continue to dominate US SVOD chart, but newer players having an impact
Netflix has once again emerged as the top subscription streamer in the US, but the…
2 min read
Almost 300 OTT services in US, but no signs of user fatigue
While it would appear that users are not suffering from subscription fatigue, the vast number…
1 min read
Pay TV penetration continues downward trend in US
Almost two-thirds of US households are still subscribed to a traditional pay TV operator, but…
2 min read
OTT churn increases in US during pandemic
The churn rate of US OTT services increased to 41% in Q1 2020 up from…
1 min read
Smart TV penetration at over 50% in US
A new report has found that more than half of US broadband households now own…
1 min read
A majority of Americans signed up to OTT services during lockdown
More than three quarters of Americans subscribed to an OTT service during the period of…
2 min read
Disney+ and Apple TV+ fourth and fifth biggest US SVODs
Disney+ and Apple TV+ have already built substantial subscriber bases in the US to become…