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Parks Associates
1 min read
Google Chromecast use ‘waning’, says Parks Associates
The adoption of streaming media players has increased to nearly 20% of US broadband homes,…
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Smart TVs to be in 35% of US homes by end of the year
Roughly 42 million US households will have a smart TV by the end of 2014,…
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TV to succeed PC as top online video platform
TV is on track to succeed the PC as the top platform for watching online…
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Almost 60% of US connected device households subscribe to Netflix
Roughly 50% to 60% of US households that use connected consumer electronics devices now subscribe…
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Roku owners use OTT services more than Apple TV users, says Parks
More Roku owners than Apple TV owners use an over-the-top (OTT) video service, according to…
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US 4K TV adoption to reach 80% in 10 to 12 years
Ultra HD TVs will be found in 80% of US households in approximately 10 to…
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US broadband users watch 1.7 hours of mobile video per week
Broadband users in the US watch an average 1.7 hours of video on their mobile…
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Mobile viewing to drive in-app ad revenues
Roughly 60% of smartphone and tablet users watch between one and five hours of TV…
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US pay TV households to pass 103 million this year
More than 103 million US households will subscribe to pay TV services by the end…
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Two fifths of Chromecast users stream Netflix daily, new study finds
Among users of Google’s new Chromecast internet TV dongle, 43% were found to stream Netflix…