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Parks Associates
1 min read
Streaming services faces $113 billion loss to piracy by 2027
International research firm Parks Associates forecasts streaming services in the US could face a loss…
1 min read
Parks data shows marked decline in US streamer revenues
New research from research consultancy Parks Associates shows a significant drop in US consumer spending…
1 min read
Smart TV penetration rising rapidly in US, says Parks
New research from Parks Associates released at CES 2023 shows 63% of US internet households…
1 min read
Amazon Prime knocks Netflix off streaming top spot in the US
Fresh data from US research firm Parks Associates shows that Amazon Prime has dethroned Netflix…
1 min read
Free trials still effective recruitment tool for streamers
A new report has found that 40 million US internet households trialled and subscribed to…
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US pay TV penetration to hit lowest point in a decade within two years
Pay TV subscribers in the US are set to decline to under 77 million households…
1 min read
US consumers prefer unified bundles
US OTT consumers are increasingly growing in favour of aggregation services and unified bundles. According…
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Service hopping becoming the norm in US OTT households
More than a third of US OTT subscribers are so-called ‘service hoppers’ a new study…
1 min read
Smart TVs the default in US
More than half of US households now own a smart TV. According to a new…
1 min read
OTT subscriber churn on the rise in US
OTT subscriber churn in the US hit 44% in Q1 of last year, according to…