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NPD Group
Vendors
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Streaming media player ownership reaches 17% in US
Some 17% of US households owned streaming media players in Q2, after 6 million were…
Broadcasters
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More than half of millennial tablet owners ‘second screen’
Some 56% of US tablet owners aged between 18 and 34 use their device in…
Pay TV Operators
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OTT subscribers are ‘most voracious’ TV Everywhere customers
Despite industry fears of ‘cord cutting’ or ‘cord trimming’, subscribers to OTT services like Netflix…
Pay TV Operators
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OTT video watched by 75% of young adults with connected TVs
More young people with connected TVs watch OTT video than they do content from a…
Pay TV Operators
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Viewers not engaging with second screen TV apps
Viewers are not commonly using apps designed to enhance second-screen engagement with TV, like Viggle…