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Nielsen
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Nielsen to track Netflix and Amazon viewing
US information and measurement firm Nielsen is reportedly due to start recording TV viewership on…
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Social media boosting catch-up viewing, says Nielsen
TV networks are in some instances now are seeing more than 50% of their 18…
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American viewers adopting social TV, says Nielsen
Americans are increasingly integrating TV viewing with social media behaviour according to a study by…
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Facebook and Nielsen to track TV viewing
Facebook has reportedly partnered with Nielsen to help with digital TV ratings measurement by offering…
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Nielsen adds demographics to Twitter
Nielsen has launched a new service measuring Twitter TV demographics across 250 US channels. The…
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Super Bowl generates 1.8 billion Twitter TV impressions
Sunday’s Super Bowl generated 1.8 billion Twitter TV impressions, reaching a unique audience of 15.3…
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TV advertising spend up 4.3%
TV advertising represented 57.6% of total global ad spend in Q3 2013 – up 4.3%…
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Nielsen launches Twitter TV ratings
Nielsen has launched its Twitter TV Ratings service, claiming it will be the first to…
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Two in five Americans now use Netflix, says Nielsen
US research and ratings firm Nielsen says that 38% of Americans now “use or subscribe…
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TiVo appoints long-serving Nielsen exec
DVR-maker TiVo has appointed Sheryl Harkins, a 17-year veteran with research firm Nielsen, to its…