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Nielsen
1 min read
Netflix UK pay TV threat is ‘overplayed’
Take up of video-on-demand services in the UK is tracking at 20% of the population,…
1 min read
Videology integrates Nielsen Digital Ad Ratings in Europe
Advertising technology company Videology has integrated Nielsen Digital Ad Ratings (DAR) in Europe, enabling audience…
1 min read
Nielsen reveals TV usage by income
Lower income US households spend more time watching television and using their connected devices than…
1 min read
Just 12% of US viewers have switched to digital-only
Half of the US population has bought or rented TVs or movies digitally in the…
1 min read
Nielsen begins measuring Roku
Audience measurement group Nielsen has begun measuring audience data and demographics on connected TV device…
1 min read
US SVOD hits 40%, with Amazon gaining ground
Four in ten homes in the US have an SVOD service, according to new research…
1 min read
Twitter TV users are more engaged, says Nielsen
There is a strong correlation between Twitter TV engagement and engagement with programming among viewers,…
2 min read
Twitter continuing to explore TV revenue opportunities
Tweets about TV shows can drive ratings, but ratings also drive Tweets, producing a cyclical…
2 min read
The Walking Dead the most social TV show on Twitter
The Walking Dead generated more Tweets and had a larger audience on Twitter than any…
1 min read
US live TV viewing slides as broadband-only household numbers increase
The number of broadband-only households in the US has climbed by 112% year-on-year, with the…