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Nielsen
1 min read
Nielsen expands measurement for YouTube app on mobile to 26 new countries
Nielsen has expanded its advertising measurement to YouTube’s mobile app. Nielsen Digital Ad Ratings for…
1 min read
Nielsen acquires Sorenson Media in addressable ad push
Nielsen has acquired Sorenson Media, an addressable TV technology provider that aims to transform TV…
1 min read
Gracenote launches descriptive metadata solution
Nielsen-owned Gracenote has launched a descriptive metadata solution that is designed to produce more contextually…
1 min read
Nielsen adds A+E Networks to US dynamic ad insertion pilot
Nielsen is expanding its US dynamic ad insertion (DAI) pilot, with A+E Networks to begin…
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UK competition watchdog approves Nielsen ad intelligence acquisition
UK competition watchdog the Competition and Markets Authority has cleared the acquisition of Ebiquity’s advertising…
2 min read
Eutelsat claims top spot in key West African markets
Eutelsat has claimed the status of satellite market leader in the west African markets of…
1 min read
Nielsen’s Gracenote launches mobile video analytics solution
Nielsen-owned Gracenote has launched a new Mobile Video Analytics solution designed to offer insights into…
2 min read
Sky overtakes P&G as UK’s biggest traditional advertising spender
Pay TV operator Sky has overtaken Procter & Gamble as the biggest spender on traditional…
1 min read
Nielsen to measure YouTube mobile app ads in UK, France and Germany
Ratings agency Nielsen has launched advertising measurement on YouTube’s mobile app via its digital ad…
2 min read
Nielsen integrates Gracenote smart TV data
Nielsen has announced plans to use Gracenote’s real-time smart TV data to enhance Nielsen Marketing…