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Nielsen
2 min read
Nielsen Digital Ad Ratings comes to Samsung TV Plus
Samsung Ads has agreed a deal with Nielsen. The agreement means that advanced TV measurement…
2 min read
Roku acquires Nielsen’s Advanced Video Advertising business
Roku has announced a major deal to acquire Nielsen’s Advanced Video Advertising business in a…
1 min read
Nielsen launches solution to track premium theatrical films on VOD platforms
With the increasing trend of distributors like Disney and Warner Bros skipping cinemas and going…
1 min read
Gracenote launches new product for smart TV and automotive sports experiences
Nielsen-owned content discovery specialist Gracenote is launching a new live sports offering designed to help…
2 min read
Nielsen to measure YouTube on CTV in US
Ad measurement firm Nielsen has announced that it will begin to include CTV viewing…
1 min read
Gracenote launches new data product for sports streaming
Nielsen-owned Gracenote has launched GracenoteStreaming Sports Catalogs to enable TV providers to connect fans to…
1 min read
Gracenote launches cross-platform search and discovery tool for sports content
Nielsen-owned metadata firm Gracenote has launched a new offering which promises to enable cross-platform search…
1 min read
Measurement convergence the ‘holy grail’ for new Nielsen GM Scott Brown
Nielsen has announced a promotion of Scott Brown to the role of general manager of…
2 min read
Disney latest to join Nielsen Addressable TV beta
Disney has become the latest media programmer to join Nielsen’s Addressable TV beta programme, the…
1 min read
TV viewing could increase 60% during coronavirus says Nielsen
Housebound users could stream more than 60% more video during the coronavirus pandemic. According to…