Nielsen

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Twitter activity does help drive audience tune-in for TV shows according to a new study…

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Television remains the dominant medium for advertising investment, but web spend is growing at a…

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US-based rating agency Nielsen has launched a pilot programme that will see measure audiences for TV…

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US-based rating agency Nielsen is to begin measuring online viewing in what is seen as…

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Twitter and media measurement company Nielsen are creating a ratings system based on the amount…