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Nielsen
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Nielsen: Poland’s TV viewership falls by 2.7% in March
Nielsen’s monthly total TV and streaming snapshot The Gauge reported TV viewership in March was…
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TV usage falls by 5.1%, while streaming stays strong
The total usage of TV declined by 5.1% in February, following a fall in viewership…
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Roku enables four-screen measurement in Nielsen Total Ad Ratings
Roku has announced a partnership with Nielsen to enable four-screen measurement for the first time…
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Nielsen brings DCR to Australia
Nielsen has bolstered its audience measurement services in Australia with the announcement of its enhanced…
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Nielsen: streaming viewing overtakes cable for the first time
Following months of record-breaking streaming consumption in the US, streaming usage has surpassed cable for…
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Gracenote promises personalised universal discovery with ID Distribution System
Gracenote, the content solutions subsidiary of Nielsen, has launched the Gracenote ID Distribution System, designed…
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Czech Republic gets cross-platform TV audience measurement from Nielsen Admosphere
The Czech Republic’s Association of Television Organisations (ATO) has announced an agreement with Nielsen Admosphere…
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Disney+ attracts 1.9m in first week of Polish launch
Streamer Disney+ attracted more than 1.9 million viewers within a week of launching in Poland,…
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Third consecutive record month for US streaming
Streaming in the US recorded its third consecutive record high as a proportion of overall…
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Nielsen integrates advanced audiences and outcomes measurement in ONE Alpha
Ad measurement firm Nielsen has revealed the next phase of its Nielsen ONE Alpha cross-platform…