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Millennials
1 min read
Millennials ‘more likely to turn on Netflix than live TV’
Millennials now spend 54% of their TV viewing time streaming content and just 25% watching…
2 min read
Nielsen: Two fifths of millennials use TV-connected devices
More than 40% of US millennials use a TV-connected device other than a DVR when…
2 min read
Millennials are ‘main disruptor’ for TV business, says MTG
Millennials are the “main disruptive factor” for the TV industry, are increasingly saying “no” to…
2 min read
TV still ‘by far most popular form of video’ for 16-24s
TV viewing time among people aged 16 to 24 dropped 7% year-on-year in 2015, though…
1 min read
Second screen multitasking done by 88% of millennials
Some 88% of millennials use a second screen like a phone or tablet to multi-task…
2 min read
Millennial viewing habits persist as young adults grow older
UK millennials’ viewing habits remain broadly consistent as they get older, meaning media players will…
1 min read
Fifth of millennials watch over 10 hours online content a week
Some 19.3% of millennials now watch more than 10 hours of online content per week,…
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TiVo: 61% of millennials stream content regularly
Some 61% of millennials regularly access streaming content on services like Hulu and Netflix, according…
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Half of millennials now more likely to download content
Some 49% of millennials said they are now more likely to download digital content than…
1 min read
TV everywhere boosts overall viewing, says Viacom
TV applications and sites are “additive” to the TV viewing experience, with 64% of users…