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Millennials
1 min read
YouGov: Netflix the most liked brand among millennials
Netflix was the most positively talked about brand among UK millennials for the second year…
1 min read
More than half of US millennials tune into SVOD daily
More than half of US millennials now tune into an SVOD service like Netflix, Amazon…
3 min read
BBC: reaching young people a major ‘strategic issue’
Successfully reaching young people is “one of the single biggest strategic issues” now facing the…
2 min read
Deloitte: 66% keep pay TV as it is bundled with web access
Two thirds of US pay TV customers say that they keep their TV subscriptions because…
1 min read
Millennials watch 27% less TV than over 35s
Millennials spend about 27% less time watching traditional TV than people aged over 35, according…
1 min read
GfK: Millennials shun traditional pay TV
Millennials are the group most likely to cut the cord, or to have never had…
2 min read
Ampere: sports viewing on the decline among millennials
Interest in sport among young millennials is “on the decline” with many viewers lured away…
2 min read
BBC Advertising report questions perceptions about Millennials
Traits associated with millennials – a key talking point at all TV industry conferences and…
1 min read
TDG: Millennial ‘cord-nevers’ satisfied by SVOD services
Most US millennial web users who have never signed up for legacy pay TV services…
2 min read
Four in five millennials now subscribe to OTT
Some 80% of millennials subscribe to at least one over-the-top (OTT) service and 39% report…