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FreeWheel
1 min read
FreeWheel appoints CPO
Comcast-owned ad tech company FreeWheel has announced the hire of Jon Whitticom as its chief…
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Discovery partners with Freewheel for ad management on cable networks
Discovery has announced a multi-year partnership with Comcast’s ad tech business FreeWheel. The deal will…
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STV in deal with FreeWheel for advertising on STV Player
Scottish commercial broadcaster STV has announced a number of initiatives designed to accelerate its digital…
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FreeWheel to launch programmatic OTT offering for local TV buyers
Comcast-owned FreeWheel has announced the launch of new OTT buying capabilities for agencies and advertisers….
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NBCU connects linear and digital ads with FreeWheel
NBCUniversal has begun connected its linear and digital video ad delivery systems using FreeWheel’s dynamic…
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Mediaset taps FreeWheel and Comcast Technology Solutions for streaming app
Mediaset has tapped FreeWheel and Comcast Technology Solutions to provide the technology platform for its…
2 min read
Online advertising views in Europe outpacing US growth
Online advertising views in Europe increased 37% in the first three months of the year…
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Premium video advertising growing in Europe
The migration of IP-delivered content to the TV screen and the growing popularity of live-streaming…
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Videoamp appoints former FreeWheel exec as CFO
RTL Group and Mediaocean-backed Videoamp has appointed former FreeWheel COO and CFO, as its first…
2 min read
Premium video body launches in Europe
A premium video advocacy body is launching in Europe with the backing of numerous major…