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FreeWheel
1 min read
FreeWheel and Comcscore team up for CTV advertising
Ad tech outfit FreeWheel and Comscore have teamed up to expand connected TV contextual targeting…
2 min read
Trio of exec appointments for FreeWheel
Comcast-owned adtech company FreeWheel has announced a trio of senior appointments, including Katy Loria as…
1 min read
FreeWheel to offer linear addressable solution with AMC Networks
Comcast-owned adtech company FreeWheel has announced a partnership with AMC Networks to offer a self-service…
1 min read
Comcast Advertising rolls out AudienceXpress multi screen media solution
Comcast’s adtech business has announced the relaunch of its multi screen media solution, along with…
1 min read
FreeWheel ups Mark McKee to general manager
Comcast-owned adtech business FreeWheel has announced the immediate appointment of Mark McKee as general manager. …
1 min read
Streaming overtakes TV Everywhere in US
Streaming services have overtaken TV Everywhere in the US. TV Everywhere (TVE) – the model…
1 min read
Ma promoted to CTO at FreeWheel
Comcast-owned ad-tech company FreeWheel has announced the appointment of Yuling Ma as its chief technology…
1 min read
FreeWheel acquires Beeswax
Comcast-owned FreeWheel has announced that it will acquire SaaS advertising company Beeswax. The company said…
1 min read
Comcast’s Freewheel poaches Canal+’s Dremeaux for international role
FreeWheel, the advertising software business owned by Comcast, has hired Virginie Dremeaux as executive director,…
1 min read
Connected TV and set-top video ad views rise as desktop declines
Premium video ad views in Europe increased by 10% year-on-year in Q3 2019. driving advertiser…