Emarketer

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eMarketer: half of UK internet users to play online games in 2019

By 2019 half of all UK internet users will be playing online games at least…

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Snapchat ad revenues to reach nearly US$1bn next year

Snapchat is due to see “explosive growth” in ad revenues, with the messaging service set…

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eMarketer: 2.85bn people to stream Rio Olympics

Some 2.85 billion people worldwide are expected to stream the Rio Olympics, a 1.5 times…

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eMarketer: US digital video ads set for double-digit annual growth

US digital video ad spend will grow by double-digits annually through 2020, as TV spend…

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eMarketer: 63% of UK population regularly watches web video

More than three-fifths of the UK population now consume online video on a regular basis,…

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UK mobile ad spend to overtake TV this year

Mobile ad spend in the UK is expected to rise by 35% this year, overtaking…

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eMarketer: US digital ad spend to surpass TV next year

Total digital ad spend in the US will surpass TV spend for the first time…

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Half of UK population to use Facebook this year

This year an estimated 50.5% of UK residents – some 33.2 million users – will…

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US pay TV subs to drop below 100m as cord cutting ‘accelerates’

The number of US households that subscribe to cable and satellite TV will drop below…

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UK mobile ad spend to overtake TV next year

UK mobile advertising spend will overtake television ad spend in 2016 after showing “significant growth…