Emarketer

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eMarketer: 16% mobile video time growth in UK this year

The time people in the UK spend watching video on smartphones is due to grow…

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eMarketer: Spanish TV ad market set to dip

TV’s share of total media ad spend in Spain will decrease from 39.3% to 38.5%…

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eMarketer: social ad spend in the UK to exceed TV by 2020

Social networks’ share of advertising spend in the UK will overtake television ad spend by…

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eMarketer: 78% of digital video viewers watch on their phone

More than three quarters of digital video viewers globally will use their mobile phones to…

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eMarketer: YouTube ‘close to saturation’ in the UK

More than 90% of digital video viewers in the UK regularly visit YouTube with the…

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eMarketer: UK programmatic ad spend to reach £3.39bn this year

Programmatic digital display ad spend in the UK will reach some £3.39 billion by the…

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eMarketer: UK digital ad spend to reach £10.9bn this year

UK digital ad spend will reach £10.89 billion (€12.36 billion) by the end of 2017,…

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eMarketer: video viewing to see UK smartphone use surpass PCs

Video viewing will help smartphones to pass computers for the first time this year as…

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eMarketer: fifth of UK web users block ads

Some 20.9% of UK internet users, 11.4 million people in total, will use ad blocking…

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eMarketer: US virtual reality use to climb 110% this year

Virtual reality usage will grow by 110% in the US this year, but will not…