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Emarketer
1 min read
Mobile time to surpass TV time in 2019
Adults in the US will spend more time using their mobile devices than watching their…
1 min read
eMarketer: social video ad spend to grow 44% by 2021
Social video ad spend in the US will grow 44% between 2019 and 2021 to…
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eMarketer: 51% of US households to take Amazon Prime in 2019
The number of Amazon Prime households in the US will reach 63.9 million this year,…
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eMarketer: 2018 to be milestone year for digital video ads in the US
US video ad spend is tipped to grow nearly 30% to US$27.82 billion in 2018,…
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eMarketer: UK digital ad spend to reach £13bn this year
UK digital advertising spend will reach £12.98 billion in 2018, accounting for 63.6% of total…
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eMarketer projects strong ad gains for Hulu and Roku
Hulu and Roku will both experience strong US advertising revenue growth over the next two…
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eMarketer: US connected TV user numbers to reach 182m in 2018
There will be 182.6 million connected TV users in the US this year, up 8.1%…
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eMarketer: cord-cutting in US accelerating despite pay TV-OTT partnerships
Cord-cutting in the US will grow by a third this year compared with the figure…
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eMarketer: 10% of the world’s population to use SVOD this year
Nearly 765 million people globally – 10.2% of the world’s population – will use a…
1 min read
eMarketer: mobile engagement to surpass TV by 2019
US adults will send more time on their mobile devices than they do watching TV…