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ComScore
1 min read
Comscore expands CTV ad marketplace globally
Comscore has announced that its advanced brand safety and contextual categorisation segments for CTV and…
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Comscore announces partnership with Samba TV
Media planner Comscore will significantly expand its TV measurement footprint via a new partnership with…
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TVOD purchases see US spike in April
April was the peak for transactional video on demand (TVOD) purchases in the US, with…
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US sees streaming surge amid coronavirus outbreak
The impact of coronavirus on TV viewing has been examined by a new report which…
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US in-home data usage up 18% amid pandemic
In-home data usage across the US has increased by almost one fifth amid the coronavirus…
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Twitch partners with Comscore for ad measurement
Amazon-owned game streamer Twitch has signed a partnership with measurement company Comscore. The deal adds…
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Comscore appoints veteran Livek as CEO as company records poor Q3
Audience insight business Comscore has announced the appointment of Bill Livek as its CEO and…
2 min read
Comscore signs deal with Premion for ad measurement
Tegna-owned Premion has announced a deal with media analytics company Comscore for the latter to…
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Netflix ‘accessed by 17% of UK mobile internet users’
Roughly 17% of mobile internet users in the UK, some 5.8 million adults, accessed the…
1 min read
comScore: UK YouTube viewers watch 311 videos each per month
In the UK some 37.1 million adults watched an average of 311 videos each on…