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ComScore
1 min read
FreeWheel and Comcscore team up for CTV advertising
Ad tech outfit FreeWheel and Comscore have teamed up to expand connected TV contextual targeting…
1 min read
Yahoo and Comscore announce CTV partnership
Comscore has announced a new CTV partnership with Yahoo to provide Yahoo’s DSP advertisers with…
2 min read
Jon Carpenter appointed CEO of Comscore
Adtech business Comscore has announced a trio of executive appointments including Jon Carpenter as CEO….
1 min read
Comscore integrates YouTube into CTV measurement platform for India
Ad measurement platform Comscore has announced the addition of multi-platform CTV measurement for India. The…
1 min read
AVOD growing faster than SVOD in the US
Consumers in the US are adopting ad-supported streamers at a faster rate than their non-ad-based…
1 min read
Comscore brings CTV measurement to Europe
Media planning firm Comscore has announced the addition of CTV measurement to its Video Metrix…
1 min read
Comscore CEO Bill Livek to retire
Media measurement firm Comscore has announced that its CEO and executive vice chairman Bill Livek…
1 min read
YouTube gets Comscore measurement
Monitoring firm Comscore has announced a major deal with Google-owned YouTube to provide measurement for…
1 min read
Comscore and Fox expand partnership
Comscore has announced an expanded and extended partnership with Fox Corporation. The multi-year agreement will…
1 min read
ViacomCBS renews and expands Comscore measurement deal
ViacomCBS has announced an expanded partnership with TV measurement firm Comscore. The expanded renewal agreement…