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BARB
1 min read
UK SVOD subs surpass 19 million homes for the first time
More than 19 million UK homes have access to at least one SVOD service, a…
2 min read
BARB ‘once in a generation’ extension of measurement to SVOD and video-sharing content
UK TV audience measurement outfit BARB has unveiled what it describes as a “once-in-a-generation upgrade”…
1 min read
BARB: 66% of UK homes now SVOD subscribers
Two-thirds of British households now subscribe to at least one streaming service. According to UK…
1 min read
UK’s BARB extends reporting to TV on smartphones
UK audience measurement organisation BARB has extended its viewing reporting of linear TV to encompass…
1 min read
Kantar signs on with BARB until 2029
BARB – the UK’s Broadcasters’ Audience Research Board – has re-appointed Kantar for audience measurement. …
1 min read
BARB launches beta BVOD planner
The Broadcasters’ Audience Research Board (BARB) has announced the launch of a beta BVOD planner…
1 min read
Coronavirus likely to impact quality of BARB audience data
UK audience ratings organisation BARB has admitted that its ability to accurately measure what people…
1 min read
British SVOD penetration at 50.5%
SVOD penetration in the UK has surpassed 50% for the first time. According to a…
2 min read
BARB launches three-screen audience measurement
UK audience measurement outfit BARB has started to report unduplicated programme reach and time spent…
1 min read
BARB taps Kantar to launch four-screen audience measurement
UK audience research bureau BARB has commissioned audience measurement specialist Kantar to rollout its new…