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Advertising
Global ad revenues set to grow this year
Global advertising revenues will increase this year and Europe’s crisis-hit countries are recovering, according to…
UK mobile ad spend to overtake TV this year
Mobile ad spend in the UK is expected to rise by 35% this year, overtaking…
eMarketer: US digital ad spend to surpass TV next year
Total digital ad spend in the US will surpass TV spend for the first time…
Vessel drops ads for paying subscribers
Vessel, the online video start-up from former Hulu boss Jason Kilar, has dropped the ads…
Cutting TV ads has ‘disproportionate’ effect on sales
Cutting TV advertising budgets has a disproportionate negative effect on sales, according to the research…
Non-linear viewing to complement, not replace linear TV
Non-linear viewing of content is set to continue to grow over the next three years,…
UK TV ad spend tops £5 billion driven by online companies
TV advertising spend in the UK reached a record high of £5.27 billion last year,…
Videology unveils online ad buying trends
TV and online video ad buying are converging, according to a report by software provider…
TV still dominant video platform for millennials
TV remains the dominant video platform across all demographics, with millennials still spending 80% of…
European video ad spend to grow 30% this year
European video ad spend will grow by more than 30% year-over-year in 2015 and will account…