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Advertising
IHS: online to replace TV as top ad medium by 2020
Online will replace TV as the number one global advertising medium by 2020, according to…
Online video ad viewing grows as short-form boosts consumption
Viewing on online video adverts grew 28% year-on-year in the third quarter of this year,…
ITV launches premium ad-free on-demand option on Hub
ITV is expanding its ITV Hub on-demand offering by adding what it describes as a…
Ad revenues will grow despite political uncertainty
The global advertising market will grow at decent rate in the next few years despite…
GroupM: UK advertising to see its eighth year of growth
WPP-owned advertising firm, GroupM, has predicted that UK advertising will see its eighth successive year…
Virgin Media launches ad sales agency
Virgin Media has launched Virgin Media Solutions, a new advertising sales house for the UK…
Snapchat ad revenues to reach nearly US$1bn next year
Snapchat is due to see “explosive growth” in ad revenues, with the messaging service set…
German TV and video advertising market set for growth
The German audiovisual advertising market should see growth of between 3% to 4% this year,…
Global TV ad spend to climb 3.1% driven by Olympics, US election
TV will continue to take the biggest share of the global ad market in 2016,…
RTL buys video advertising firm Smartclip for €47m
RTL Group has agreed to buy a 93.75% shareholding in online video advertising firm Smartclip…