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Advertising
Google surges despite YouTube ad controversy
Google’s parent company, Alphabet, reported large growth in both revenues and profits, driven by gains…
TV ad spend in the UK ‘boosted by VOD growth’
TV advertising spend in the UK reached a new high of £5.3 billion (€6.2 billion)…
Channel 4 launches personalised TV ads
UK broadcaster Channel 4 has launched a new interactive VOD format that lets advertisers address…
YouTube blocks ads on channels with under 10,000 views
YouTube is pulling ads on channels with under 10,000 views, in a bid to “determine…
Altice acquires ‘outstream’ ad leader Teads in €285m deal
Altice is to acquire leading video advertising market-place provider Teads in a deal that values…
Thinkbox: TV accounts for 75% of UK video viewing
TV accounted for 74.8% of UK video viewing last year, down slightly from 76% in…
YouTube to cut 30-second unskippable ads
YouTube reportedly is due to axe 30-second unskippable ads from next year to focus on…
Snapchat lists traditional TV among competitors in IPO filing
Snapchat cited traditional companies in the TV space among its competitors, as it filed papers…
Report: Facebook developing TV app
Facebook is reportedly developing a big-screen video app as part of its efforts to position…
Deloitte: TV continues to thrive
TV advertising revenue will remain resilient to digital disruption in the UK this year as…