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Advertising
1 min read
ProSiebenSat.1 strengthens ad tech play with Kairon acquisition
German broadcaster ProSiebenSat.1 has strengthened its move into the ad tech market by acquiring e-commerce…
2 min read
Ampere: Online advertising now almost twice as valuable as TV ads
Globally online advertising now generates almost twice as much money per-viewer, per-month than TV advertising,…
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Markíza taps Hybrid for HbbTV interactive ads
Slovakian commercial broadcaster Markíza Group has launched interactive commercial advertising based on the HbbTV platform….
2 min read
ProSiebenSat.1 reorganises, brings digital and TV together
ProSiebenSat.1 is to reorganise its business into three pillars encompassing entertainment, content production and global…
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ProSiebenSat.1 acquires majority stake in social advertising outfit Esome
ProSiebenSat.1 Media is acquiring a majority in Esome advertising technologies, a social-advertising provider in German-speaking…
2 min read
GroupM: Global TV ad spend to grow this year and next
Global TV advertising investment will grow this year and next but will lose overall market…
2 min read
GroupM: generations Y and X will ‘erode TV viewing’ as they age
Growing older no longer increases television viewing time, according to GroupM’s new ‘The State of…
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RTL to combine SpotX and Smartclip into single ad-tech outfit
RTL Group is to combine SpotX and Smartclip into a single integrated ad-tech company by…
2 min read
WARC: TV accounts for 35% of global ad spend
TV accounts for 24% of daily media consumption but 35% of global advertising spend, according…
2 min read
Beenius teams with iPROM for programmatic advertising
TV technology provider Beenius has teamed up with south-eastern Europe digital advertising technology specialist iPROM…