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Advertising
1 min read
WARC: online video ad spend to reach US$30bn this year
Advertisers are expected to spend almost US$30bn on online video advertising this year, driven by…
1 min read
Twitch drops ad-free viewing from Prime membership
Amazon-owned video game streaming platform, Twitch, has announced plans to drop ad-free viewing as one…
2 min read
CuriosityStream moves to hybrid ad-and-subscription model
CuriosityStream, the SVOD service launched by Discovery founder John Hendricks, has relaunched its service by…
1 min read
Roku introduces OTT ad marketplace in the US
Roku has launched an over-the-top advertising marketplace for its streaming platform in the US called…
1 min read
eMarketer: Spanish TV ad market set to dip
TV’s share of total media ad spend in Spain will decrease from 39.3% to 38.5%…
1 min read
WARC: TV ad revenue in the UK to rebound this year
TV adverting revenue is expected to rebound this year after dropping in 2017, in part…
2 min read
IAB Tech Lab releases targeted OTT ad guidelines
The Interactive Advertising Bureau’s (IAB’s) research lab has released guidelines designed to improve targeted video…
1 min read
eMarketer: social ad spend in the UK to exceed TV by 2020
Social networks’ share of advertising spend in the UK will overtake television ad spend by…
1 min read
WARC: TV ad spend six times that of online video
TV ad spend outweighs online video by a ratio of six to one, but its…
2 min read
Channel 4 launches digital ad sales service with BT Sport
Channel 4 has launched a digital ad sales service aimed at third party content publishers,…