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Advertising
1 min read
ITV: political uncertainty impacting ad demand
ITV reported revenue gains but a decrease in earnings for full year 2018, and warned…
2 min read
WARC: linear TV still ‘by far’ the top display ad medium
Linear and catch-up TV remains “by far the top medium” for global display advertising spend,…
2 min read
Liberty Global partners with Cadent on addressable TV ads
Liberty Global has partnered with addressable TV advertising platform, Cadent, as it looks to step…
2 min read
Zenith: two thirds of digital media ad spend to be programmatic in 2019
Almost two-thirds of digital media advertising spend, some 65%, will be traded programmatically in 2019,…
1 min read
Strategy Analytics: TV to account for 80% of video ad spend in five years
Even though digital video is the fastest growing digital advertising category, TV will still account…
1 min read
WARC: AVOD spend to nearly double by 2023
Advertisers are expected to nearly double their spend on ad-supported video-on-demand in the next five…
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eMarketer: 2018 to be milestone year for digital video ads in the US
US video ad spend is tipped to grow nearly 30% to US$27.82 billion in 2018,…
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TV ad measurement firm iSpot.tv raises US$30m
TV ad measurement company iSpot.tv is seeking to bolster the adoption of its TV advertising…
1 min read
AT&T rebrands ad unit to Xandr, agrees addressable TV ad deals
AT&T has rebranded its ad unit to Xandr, describing it as a “new kind of…
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eMarketer projects strong ad gains for Hulu and Roku
Hulu and Roku will both experience strong US advertising revenue growth over the next two…