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Advertising
2 min read
Sky partners with TVSquared for ad effectiveness tracking tech
Sky has announced a partnership with ad measurement firm TVSquared to create a solution which…
1 min read
Advertising to see double-digit drop as pandemic takes toll
The effect of coronavirus on the advertising industry has been laid bare by a new…
3 min read
Verizon Media lifts lid on new advertising and content capabilities
Verizon Media has unveiled a range of new advertising and content capabilities. Unveiled by press…
2 min read
Industry launches TV charter for “responsible and transparent” ad measurement
The association of TV and radio sales houses egta has launched a “progressive TV Charter…
1 min read
YouTube introduces new ad format
YouTube has announced the launch of a new ad format called Video Reach Campaigns. Currently,…
2 min read
Amazon overtakes Netflix on content marketing spend
Amazon Prime Video has become the top spender on content advertising by an OTT company….
1 min read
Connected TV (CTV) advertising now accounts for nearly half of impressions
Advertising on connected TVs (CTVs) now accounts for nearly half of impressions served. This is…
1 min read
Comcast launches addressable advertising initiative
Comcast Advertising, the advertising arm of Comcast Cable has announced the launch of a new…
1 min read
Nexstar Digital launches TViQ audience solution
Digital media solutions provider Nexstar Digital (NXD) has announced the official launch of its proprietary…
1 min read
eMarketer: social video ad spend to grow 44% by 2021
Social video ad spend in the US will grow 44% between 2019 and 2021 to…