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Advertising
Advertisers stick with TV as web spend grows
Television remains the dominant medium for advertising investment, but web spend is growing at a…
Pay TV numbers down in Spain but revenues exceed DTT
Pay TV revenues in Spain exceeded those of commercial free-to-air digital-terrestrial channels last year, although…
DTV CEE13 Video Interview – Atmedia
Atmedia’s Marcin Boroszko talks to DTVE about the current woes facing the TV advertising business…
No advertising recovery in sight this year
The expected recovery in advertising revenues across the eurozone will not materialise this year and…
Digital advertising still set to deliver growth
TV and internet advertising is set to fuel continued growth of the overall advertising market…
TV advertising growth will pass pay TV growth, says IDATE
Growth in over-the-top TV advertising will begin to accelerate faster than pay TV growth from…
Nagra to buy Sigma’s SIS platform for advanced advertising
Interactive TV specialist Nagravision has announced plans to ramp up its advanced advertising business in…
Rovi in Channel 4 connected TV ad trial
Digital TV technology company Rovi is carrying out interactive advertising trials in the UK, using…