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Advertising
Two thirds of people use second screen while watching TV
Almost two thirds of people (64%) have used a second screen device while watching TV,…
TV ad revenues to hit US$236 billion in 2020
Global TV advertising spend is set to reach US$236 billion in 2020, up by 38%…
ProSiebenSat.1 Group boosted by TV ad gains
ProSiebenSat.1 Group extended its lead over the German TV advertising market in the second quarter,…
OTT provider Viewster launches first TV ad campaign
Over-the-top TV provider Viewster is launching its first TV advertising campaign. Viewster will air two…
Russia passes pay TV ad ban
Russia’s State Duma has passed a bill banning advertising on cable and satellite pay TV…
TVN benefits from ad market improvement
Polish broadcaster TVN said a recovering TV ad market and improvement in brokerage fees from…
Sky forms AdSmart local ad partnership with Johnston Press
BSkyB has teamed up with UK local newspaper group Johnston Press to create a new…
Blinkx acquires LYFE Mobile
Internet media platform Blinkx has acquired mobile targeted advertising specialist LYFE Mobile in an all-cash…
SeaChange teams up with Invidi for multiscreen advertising
Technology providers SeaChange International and Invidi Technologies have developed a joint software solution that they…
UK TV ad market tipped to grow strongly
TV ad revenues will increase at a healthy rate in 2014 with the soccer World…