After more than 40 years of operation, DTVE is closing its doors and our website will no longer be updated daily. Thank you for all of your support.
Advertising
ProSiebenSat.1 signs up with KD for regionalised ads
German commercial broadcaster ProSiebenSat.1 is to launch regionalized advertising on Vodafone-owned cable operator Kabel Deutschland’s…
Ad spend rising, but Russia and China slow growth
Global ad spend will continue to grow in the next couple of years, but at…
TV to account for 42.2% of the global ad market in 2015
TV advertising will account for 42.2% of the global ad market in 2015, but there…
Bonnier launches unified programmatic video ad platform
Sweden’s Bonnier Group is to introduce a new programmatic video advertising platform that will bring…
Sky Deutschland highlights benefits of VoD advertising
Sky Deutschland’s ad sales arm has conducted a study of the effectiveness of video-on-demand advertising…
TV ads strong in 2014, weaker than expected in 2015
Media agency ZenithOptimedia is forecasting that global ad expenditure will grow 4.9% in 2015, reaching…
Broadcaster VoD ads better than YouTube ads, says Channel 4
Advertising on TV on-demand players outperforms YouTube for viewer acceptance, engagement and attention, according to…
UK advertising market grows faster than expected
UK advertising expenditure grew at its fastest rate for three years in the first half…
TV revenues to reach €424.7 billion in 2018
Global TV revenues will climb from €368.9 billion in 2014 to €424.7 billion in 2018,…
OTT revenues to reach US$42 billion by 2020
Online TV and video revenues from fixed broadband networks will more than double in the…