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Advertising
2 min read
IAB UK predicts CTV ad growth but wants better measurement
UK digital advertising trade body the IAB forecasts that advertising spend on connected TV (CTV)…
1 min read
NBCUniversal sets Ad-ID as standard for One Platform
NBCUniversal has announced Ad-ID as the new standard for advertisers across its One Platform. The…
1 min read
iOS in-app ad market to nosedive
The in-app Apple iOS advertising market is set to lose a fifth of its value…
1 min read
Record Super Bowl ad spend of US$545 million
CBS secured record ad revenue from Sunday’s Super Bowl in spite of low TV ratings….
1 min read
YouTube first digital platform to receive MRC accreditation for protecting advertisers
YouTube has become the first digital platform to receive accreditation from the Media Rating Council…
1 min read
FreeWheel acquires Beeswax
Comcast-owned FreeWheel has announced that it will acquire SaaS advertising company Beeswax. The company said…
2 min read
Video entertainment adspend to remain stable in face of pandemic
Despite the economic crisis caused by the Covid-19 pandemic, video entertainment ad spend is expected…
1 min read
ITV launches Planet V ad platform
Planet V, the programmatic advertising platform from ITV, has officially launched. The British pubcaster said…
1 min read
US TV ad sales saved from massive slump by political spend
TV ad sales have been down across the globe as a result of the coronavirus…
1 min read
ViacomCBS to launch new ad platform
US media giant ViacomCBS has announced the launch of a new connected video advertising product…