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Advanced advertising
1 min read
Juniper: Amazon set to disrupt growing digital ad business
Global digital advertising revenues will reach US$520 billion by 2023, with Amazon set to emerge…
1 min read
BARB taps Kantar to launch four-screen audience measurement
UK audience research bureau BARB has commissioned audience measurement specialist Kantar to rollout its new…
1 min read
Channel 4 unveils Project Agora for targeted VOD advertising
UK commercial broadcaster Channel 4 has unveiled new targeted advertising capability that will be launched…
2 min read
ProSiebenSat.1 and RTL create JV for programmable addressable advertising
ProSiebenSat.1 and RTL Deutschland are teaming up to drive the development of addressable TV and…
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Former Roku execs debut new smart TV advertising outfit
Former Roku executives Steven Shannon and Jim Lombard have unveiled Tetra TV, a new smart…
2 min read
NBCUniversal and Sky taking CFlight ad measurement to Europe
NBCUniversal and Sky are to take their burgeoning collaboration in advertising under Comcast’s ownership to…
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TDF to provide HbbTV targeted ad tech internationally with Enensys
French transmission service provider TDF has teamed up with technology outfit Enensys to further the…
2 min read
Thinkbox: TV still accounts for 94.6% of video advertising
Thinkbox, the marketing body for commercial TV in the UK, claims that television accounted for…
1 min read
ProSiebenSat.1 ‘must deliver’ on targeted advertising strategy
German commercial broadcaster ProSiebenSat.1must “deliver on its ambitions to accelerate growth in its non-traditional linear…
2 min read
Sky and NBCUniversal team up on advanced advertising
Sky and new Comcast stablemate NBCUniversal are to combine their advanced advertising offerings under Sky’s…