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1 min read
Connected TV and set-top video ad views rise as desktop declines
Premium video ad views in Europe increased by 10% year-on-year in Q3 2019. driving advertiser…
2 min read
Proximus signs deal with RMB to debut targeted advertising
Belgian telco Proximus has struck an agreement with media agency Régie Média Belge (RMB) to…
2 min read
Zenith: TV to see zero ad revenue growth in next three years
Television will see zero growth in advertising revenue over the next three years, and 2020…
2 min read
Broadcasters’ personalised advertising ambition held back by cloud concerns, says study
Four-fifths of broadcasters are looking at implementing personalised advertising, but are falling behind streaming services…
2 min read
Comcast rebrands ad sales division and launches new products
Comcast has rebranded its ad sales division, formerly known as Spotlight, to Effectv. The company…
2 min read
Sky AdSmart ‘increases engagement by a third’
Addressable TV can increase ad engagement by 35% and cut channel switching by 48%, or…
1 min read
German competition watchdog gives green light to ProSiebenSat.1-RTL ad JV
German competition watchdog the Bundeskartellamt has approved commercial broadcasters ProSiebenSat.1 and RTL’s advertising joint venture…
1 min read
Amazon looks to grow video advertising business
Amazon is looking to grow its video advertising business with a series of initatives in…
2 min read
TDG: third of Netflix subs would consider low-cost ad-supported variant
A third of Netflix US subscribers would consider switching to a less-expensive, ad-supported tier, according…
3 min read
Internet advertising to surpass 50% of total ad-spend in two years
Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50%…