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Advanced advertising
1 min read
Finecast signs up new addressable TV partners
Addressable TV specialist Finecast has extended its UK TV reach beyond traditional broadcasters on its…
2 min read
Altice Media launches first addressable ad campaigns
Altice Media has launched the first addressable advertising campaigns to its user base in France….
2 min read
Telenet, Proximus, Mediahuis and Pebble Media create joint ad sales house
Liberty Global-owned Belgian service provider Telenet and its content arm SBS, publishing group Mediahuis, national…
1 min read
Connected TV ads increasingly targeted by fraudsters
Advertising on connected TV is increasingly being targeted by fraudsters, according to a report commissioned…
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Synamedia launches new addressable advertising product
TV technology provider Synamedia has launched a new addressable advertising product, Iris, aimed at pay…
2 min read
JW Player names advertising demand chief for EMEA
Video platform provider JW Player has appointed Elliot MacNay to head up its demand-side ad…
2 min read
FranceTV Publicité deals with Orange, Bouygues set stage for targeted advertising
France Télévisions’ advertising arm FranceTV Publicité has struck separate targeted advertising partnerships with service providers…
1 min read
The Trade Desk seals programmatic ad deal with Channel 4
Demand-side programmatic advertising platform The Trade Desk has struck a deal with UK broadcaster Channel…
1 min read
Nordija taps Yospace for Telenor Sweden media project
Ad tech outfit Yospace and middleware provider Nordija have completed an integration that will Nordija…
1 min read
MediaKind reconfigures advertising and content distribution technology
Technology provider MediaKind has reconfigured its advertising and content dstribution rights platform Prisma with a…